Custom Geometric Monogram: A uniquely engineered brand mark symbolizing structural symmetry and urban architecture.
About this project
Citi 92 is an upscale streetwear and lifestyle apparel brand that needed a powerful visual identity to capture the intersection of city heritage and modern minimalism. The goal was to design a timeless, scalable logo system and a cohesive brand identity that functions seamlessly across digital e-commerce storefronts, physical retail tags, and fabric embroidery. Leveraging Adobe Illustrator, custom typography, and precision iconography, we developed a sleek, versatile visual language that positions Citi 92 as a premium player in the competitive fashion landscape.
What makes it work
Bespoke Typographic System: Carefully adjusted kerning and customized letterforms to establish a high-end, premium editorial feel.
Multi-Application Iconography: A versatile set of simplified icons optimized for woven labels, metal zipper pulls, and social media avatars.
Comprehensive Brand Style Guide: Detailed specifications for color theory, visual hierarchy, and precise placement rules for physical apparel manufacturing.
The results speak.
A brand that stands out
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